About Free Your Tea

The Personalized tea subscription for everyone to discover their favorite teas


Free Your Tea is a personalized tea subscription. A new kind of tea discovery and delivery service that uses knowledge, technology, and data to help customers discover their favorite teas and have them delivered regularly.


Good tea is great, and great for you! Most tea bought by most people is less than great, and it is hard to find your favorite teas among the hundreds of options on supermarket shelves without a common language. Free Your Tea helps find those favorite teas and free them from their boxes so you can enjoy them in your cup.


Free Your Tea sources high quality teas and uses member ratings to discover the teas most likely to be enjoyed by each individual member, who then gets a monthly delivery of fresh, favorite teas and samples of potential new favorites.


We are tea-lovers with expertise in international sourcing, ecommerce, online marketing, logistics, and startups. We decided to combine all of this to create the tea company we wanted to get our own teas from, and bring others along for the ride.


We source teas from wherever the best teas are to be found, mainly China and India. We are located in New Orleans, a city with a long history of international trade and business, and a well known love for food and drink.
  • “Free Your Tea’s mission is to discover and deliver our customers’ favorite teas, creating value for all of our stakeholders”
    Knud E. Berthelsen, Founder


Great Tea is a wonderful thing and we believe it should always be kept and brewed in its natural loose-leaf state, not crammed into tea-bags. Whole leaves have less surface than broken leaves so they keep their chemical compounds longer and remain fresh. When steeped they infuse at a lower rate, reducing the chance of bitterness from over-steeping. We only sell loose-leaf teas as we believe that the best teas are #NeverBagged.


Discover your favorite teas and have them delivered regularly with samples of other teas that are likely to become new favorites. Always have fresh high-quality teas at hand! Never drink inferior or stale tea again!